Lexar re-invents itself
FREMONT, CA, August 5, 2004 — Lexar Media, Inc. (Nasdaq: LEXR), a company known for digital media products and accessories, unveiled today a new corporate identity reflecting its growing worldwide popularity, leadership in digital media technologies and expanding portfolio of innovative products. Moving forward, Lexar Media will be known as Lexar, more accurately depicting its broadening market opportunity as removable digital media pervades consumer electronics.
With a reputation for superior technology, Lexar has long been a preferred brand among professional photographers. The evolution of the corporate identity extends the company's appeal to consumers purchasing its award winning digital media products now sold in over 55,000 retail storefronts worldwide. The new logo was designed as a symbol of the superior technology, high quality and customer satisfaction all consumers can expect from Lexar.
The new corporate identity introduced today will be implemented through a transitional process. From advertising to product packaging in popular retail outlets to a best of class website, consumers should expect to see the new image everywhere over the coming months.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 70 controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk Corporation and Sony. For more information, please call 1-800-789-9418 or visit http://www.lexar.com/
With a reputation for superior technology, Lexar has long been a preferred brand among professional photographers. The evolution of the corporate identity extends the company's appeal to consumers purchasing its award winning digital media products now sold in over 55,000 retail storefronts worldwide. The new logo was designed as a symbol of the superior technology, high quality and customer satisfaction all consumers can expect from Lexar.
The new corporate identity introduced today will be implemented through a transitional process. From advertising to product packaging in popular retail outlets to a best of class website, consumers should expect to see the new image everywhere over the coming months.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 70 controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk Corporation and Sony. For more information, please call 1-800-789-9418 or visit http://www.lexar.com/
posted by Mr_Gadget @ 9/02/2004 08:03:00 AM
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